| Name | ALL JAPAN FOOD ASSOCIATION |
|---|---|
| Establishment | May 17, 2012 |
| Objective (From the statues of the company) |
This corporation conducts activities to promote education on Japanese foods and Japanese food culture, and technological development, beginning from people living in Japan to across the world. This corporation educates people on foods and nutrition based on Japanese food and Japanese food culture while supporting the local food production and consumption in each region, with the aim of contributing to the further advancement and promotion of the food culture unique to Japan. This corporation conducts the following activities to achieve these objectives. 1. Research and investigation on Japanese food, Japanese food culture and technologies and their promotion 2. Educational activities to chefs for the international expansion of Japanese foods and Japanese food culture as well as their progress and development 3. Activities related to the international popularization of Japanese foods and Japanese food culture 4. Activities related to education on food and nutrition 5. Activities related to supporting local food production and consumption in each region 6. Activities related to the accreditation of chefs in Japan and its expansion 7. Expansion and promotion of each activity through food trucks 8. Public relations 9. Planning, publication and distribution of books and printed material on these activities 10. Liaison and activities for the promotion of all abovementioned activities, through the exchange and corporation with people and organizations involved with food in each country 11. Investment and investment projects necessary to achieve the objectives of the corporation 12. Product development and sales business 13. Other activities necessary to achieve the corporation objectives |
| Office | #503 Imperial Akasaka Ichibankan 8-13-19 Akasaka Minato-ku Tokyo 107-0052 JAPAN IN Blue Magic Inc. |
Message from the chairperson |
Global food production and distribution face increasingly serious challenges, such as hunger, global warming and climate change, food loss, a looming protein crisis, labor shortages, and more. Against this background, interest in Japanese food overseas has grown at a remarkable pace. The number of Japanese restaurants worldwide has exceeded 180,000 and the export value of Japanese food products has far exceeded the long-standing target of 100 million yen. Nevertheless, Japan’s own food issues remain unsolved. While Japanese food’s popularity expands overseas, at home we find ourselves becoming less proud of the character, quality, and culture of Japanese food. The increase in leftover food in school lunches suggests Japanese children are finding Japanese food less appealing. That would certainly be a shame and a loss, if true. Chefs and other food professionals are acutely aware of these problems, and by pooling their knowledge and creativity, they will devise the solutions many of you will help implement. That is the Food Society’s mission. Through our activities, we hope to foster development of human resources within the food industry, to serve society, and provide support to disaster victims. We seek as well to promote excellence not only in Japanese cuisine, but in hybrid Sino-, Franco-, and Italo-Japanese cuisines found in Japan. Yuji Wakiya Chairperson All Japan Food Association |
| About the logo |
The theme of this logo design is “incomplete crystal”. The history of Japanese food has been built upon predecessors receiving various cultural influences in Japanese food culture. ALL JAPAN FOOD ASSOCIATION, which is the all-encompassing assembly of culinary professionals of various genres, are somewhat “crystals*” of the history of Japanese food. However, these crystals are by no means complete. The history of food culture in Japan will be inherited for many generations in the future, and will continue to hybridize and evolve by receiving influences of culture and time in relation to food across the world. *A metaphor used for the accumulation of efforts in Japanese (Refer to Logo) |
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